Why are personas important?

Personas allow writers and developers to create everything surrounding the product with one user in mind.

While a persona is a representative of a group of users, their needs and characteristics, a persona allows a team to cater to user needs by catering to one user.

Personas are important because they drive design decisions and create a unified understanding among the design team of what the final outcome should be


There is no comment on this post. Be the first one.

Leave a comment